Proprietors LLC

Concept Creation

For more than a decade our team has honed its skillset in creating exciting and diverse hospitality experiences, from intimate cocktail lounges to nightclubs and restaurants. In the process, we’ve developed a strong understanding of the process of ideation, development, and execution to deliver concepts that are not only sustainable but are sound businesses built for financial success. 

We view concept creation as a holistic process that not only designs a space and articulates a culinary, beverage, and service program, but, just as importantly, establishes the operational culture of a business – the formulation of a strong and focused ethos guides every element thereafter.

Operational Design

We know that greatness can only be achieved with thoughtful planning. As our team collaborates with our clients on all hospitality programming, we will work to create the planned infrastructure needed to execute our collective vision. This can include kitchen layout and equipment, bar layout and equipment, opening smallwares & equipment selection, service and glassware selection, and opening inventory for all areas. This planning is undertaken with an eye towards efficiency and the intersection of functionality, durability, and beauty.

Recruitment & Hiring

Our team has developed a world-class recruitment and hiring program, vetting candidates not only for their technical skills, but also how they fit into our company culture. This is critical to our success.

Through our vast social media networks and industry contacts, we’re able to source some of the best hospitality professionals in the industry. Once we meet them, we put them through a three-part interview process: the hiring portal, discovery interviews, and alignment group interviews. 

This hiring process has proven invaluable in creating greater retention in our staffs and establishing a strong, cohesive company culture.

Training

Following hiring, each team member undergoes extensive training – an immersive program that establishes the culture of the business, the protocols of its operations, and teaches the skills necessary to create phenomenal hospitality experiences. 

In additional to opening training, we have an equally thorough training program that cultivates new hires and establishes road maps for employees to grow within the organization.

This training is supported by a robust foundation of operational systems that help keep the management team’s focus on running an efficient business and the larger staff in excelling at their jobs. 

PR, Marketing & Social Media

Through our years of operating venues and consulting in various capacities, we have built strong media relations and led meaningful story-telling. We put forth a focused, integrated effort on public relations, marketing and social media that has in turn created sustainable, impactful growth year over year for our businesses and consulting projects. 

Today, the Death & Co Instagram is the most-followed bar on the platform, currently at one hundred eighty thousand followers. In 2018, through strategic media engagement, we have surpassed 1.5 billion reader impressions for Death & Co alone, representing a 150% increase from the previous year. In addition to organic, earned media generated for our ownership properties, consulting projects also drive a significant part of our press efforts, and help continue to shape our position as industry leaders in a significant way. 

Operational Oversight

As operators, we pride ourselves in being nimble and responsive to the needs of our guests, our cities, and the realities of our environments. A great plan will only succeed if guided through the inevitable evolution that will occur shortly once guests come for the first time, and so we dedicate a great deal of time and energy in working alongside our teams to fine-tune, adjust, and evolve our bar and restaurant concepts. 

This oversight includes weekly leadership meetings, on-site presence at a pre-determined cadence, and ongoing development of the service, culinary, and bar programs. Generally, we feel that a six-month post-opening period of oversight generates the best, most-sustainable results.